![]() ![]() ![]() Crest is accepted by the American Dental Association (ADA), as well as by equivalent dental associations in other countries. The active ingredient of Crest was changed in 1981 to sodium fluoride, or "Fluoristat", which it uses today as "Dentifrice with Fluoristat" Crest Pro-Health uses stannous fluoride again and an abrasive whitener together called "Polyfluorite". Procter & Gamble paid royalties from use of the patent and thus financed a new dental research institute at this university ("The House that Crest built"). Nebergall at Indiana University, and was patented by Nebergall. In 1955, the name of the product was changed to "Crest with Fluoristan." The composition of the toothpaste had been developed by Joseph C. History Ĭrest was introduced in the United States as "Fluoristan" in 1954, as it contained stannous fluoride. In France, Italy, Israel, Sweden, Finland, Argentina, Belgium, the Netherlands, Brazil, the United Kingdom, the Republic of Ireland, Australia, Nigeria, Greece, Uruguay and Colombia, P&G markets similar toothpaste formulations under the Oral-B brand. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987 (formerly Blendax GmbH). Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. ![]()
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